30 Credits CERT3274, Academic Catalog 2024-2025
Resources
The Marketing Management Certificate is designed to provide skills for those individuals wishing to complete a compressed program of study with specific skills unique to their individual needs. With advisor approval, learners will develop a program of study consisting of 12 credits of technical courses and 18 credits of core management courses. Learners are encouraged to complete an internship, providing experience in the world of work.
Campus: North Mankato
Program Start Dates: Fall and Spring Semester
Base estimate for 30 credit program
Tuition is paid on a semester by semester basis and will vary depending on the courses and total credits you take.
Tuition and Fees: $6,159
Tools and Equipment: $ n/a
Total Estimated Cost: $6,159 *
and you'll see that tuition at 色中色 is much more affordable than other institutions.
*Based on 2024-2025 tuition and fees rates. Does not include extra expenses for online delivery, course fees, or course differential. Books, transportation, and living expenses also not included.
The course requirements listed below are specific to the current school year (noted above). If you need to view the program from previous years view our Catalog Archive.
Required Technical Courses (4 Courses)
Complete all of the following courses
MKT 1810 Principles of Marketing (3 Credits)
This course introduces the student to the dynamic field of marketing. The course will examine the different strategies and techniques used by business today to market their products and services to the consumer. The major emphasis will revolve around the four "P's" of marketing; product, price, place and promotion. (Prerequisite: None)
MKT 1820 Introduction to Business (3 Credits)
This course covers the basic fundamentals of the world of business. Emphasis will be placed on the nature of business and the trends that will change the way business is conducted in the twenty-first century. The latest technology and business terms will provide an updated look at the business world.
MGT 2810 Retail Management (3 Credits)
This course focuses on the changing demographics of retail marketing, the growth of new retail formats and the use of information technology to enable quick responses to market dynamics through customer service, vendor-retailer partnering and employee diversity. (Prerequisites: None)
MGT 2820 Introduction to Management Information Systems (3 Credits)
This course is an introduction to management information systems (MIS) and involves the interactions between technology and business practices. The course involves the planning, organizing and controlling of information technologies related to organizational objectives. Specific attention will be given to database management with a focus on contact management. The course also involves the use of spreadsheet applications, collaborative tools, and other technologies utilized in the business environment. (Prerequisites: None)
Elective Credits (18 Credits)
Choose 18 credits from the following courses:
MKT 1800 Introduction to Sales (3 Credits)
This course serves as a foundation for future sales courses. The instructional approach combines both traditional and innovative presentations of course content that is dependent upon student involvement. The content covers the role of sales, steps of the selling process, the importance of communication skills and a positive attitude. In addition, special attention is devoted throughout the course on how the salesperson is viewed as an ambassador for the company that they represent. (Prerequisite: None)
MKT 1817 Internship (3 Credits)
This course allows the student to receive practical experience in his/her chosen career area. A training plan outlining what will be learned is jointly developed among the student, employer and college. (Prerequisites: None)
MKT 1830 Customer Service (3 Credits)
This course covers the importance of customer service and how the student can achieve quality customer service. Total Quality Management is an essential part of customer service and how quality service is relayed to the consumer. This course explains how to develop a service attitude, dealing with various types of customers, handling customer complaints, decision making and using the team concept.
MKT 1840 Principles of Advertising (3 Credits)
This course provides a broad overview of the entire advertising and sales promotion industry. The focus will cover the entire spectrum of paid and non-paid activities designed to encourage the purchase and use of products, services and ideas. Discussion will include theory and practice about advertising media, public relations, packaging, special events, creation of ads and evaluation.
MKT 1850 Professional Development I (1 Credit)
This course focuses on the importance of professionalism and leadership opportunities. Students will have the opportunity to improve their understanding, interpretation and participation in a variety of activities within the college and their community. Attendance in professional conferences, seminars and meetings will be required.
MKT 1900 Principles of Management (3 Credits)
This course will introduce the student to the responsibilities and roles of managers and supervisors. Course focus will be on topics related to the management functions of planning, organizing, leading and controlling. Project management, the decision-making process, organizational structures and team skills will be explored. (Prerequisites: None)
MKT 1910 Entrepreneurship (3 Credits)
This course utilizes a variety of tools to stimulate student interest and to promote learning. We will discuss the importance of entrepreneurship in our business climate with an emphasis on the small business. The course culminates with each student creating parts of a business plan. (Prerequisites: None)
MKT 1920 Marketing Research (3 Credits)
This course involves practical application of the concepts of involved in marketing research. Students will work in teams to explore the fundamentals of marketing research by completing a major project. The course content includes: finding secondary data, conducting focus groups, organizing observational research, creating surveys, statistical analysis and report writing.
MKT 1930 Human Resource Management (3 Credits)
This course focuses on human resource management issues. The course covers the techniques and legal aspects of recruiting, hiring, firing, promotion, documentation, evaluation and other areas essential to the personnel function. (Prerequisites: None)
MKT 1940 Leadership Strategies (3 Credits)
This course is designed to help students recognize their leadership potential and help improve their interpersonal skills needed in today's workplace. Students will explore various leadership strategies through self assessment and reflection. Self assessments will then be used to provide the framework for developing career portfolios. Resume development, interviewing skills and networking are an integral part of the course.
MKT 2817 Internship (3 Credits)
This course allows students the opportunity to continue to develop their marketing & management skills in an internship. (Prerequisites: None)
MKT 2827 Marketing Management Internship (1 - 3 Credits)
This course allows the student to receive practical experience in his/her chosen career area. This internship is designed to offer students a customized experience. A training plan, outlining what will be learned, is jointly developed between the student, employer and the department site coordinator. This course is designed for students in Restaurant Management who need a minimum of 9 credits of internship or for Marketing Management or Business Management students wishing to further their internship experience with elective credits. (Prerequisites: It is recommended, after advisor review, that students register for this variable credit course after completing MKT 1817 & 2817)
OTEC2810 Computer Technology (3 Credits)
This course provides computer technical information that goes beyond the basics for college educated students. It covers not only hardware and software but the new, emerging technology trends that affect computing and everyday life. Topics such as networks, data security, personal privacy, online safety, digital rights, and Internet usage will be addressed. There will be an emphasis on social and ethical issues for thought-provoking course discussions. (Prerequisite: None)
PLEASE NOTE: All program plans are preliminary and curriculum may change without notice. Your catalog of record may have different requirements.
